Winchester Guildhall required their events and wedding collateral to move beyond the existing identity guidelines. We extended the colour palette and introduced two primary typefaces as well as defining a visible ‘container’ as part of the structure, which will allow for visual consistency across brochures, guides and posters as well as any future collateral too.
It’s not uncommon for an existing identity to not be fully realised on its initial release. It may have the logo, a primary colour palette and suggested typeface and beyond that there may be no other expectations. This can, however, lead to collateral having wildly different appearances between each other. Not so good when you’re trying to appear consistent.