We had been producing some collateral for Aegg — for example, PowerPoint templates — when they asked us to embark on a branding review with the intention of designing a new, more marketing-led, website. This was broken down into ‘sprints’ through the website build incorporating an integrated CRM and CMS where contacts and product can be more closely aligned as part of any future marketing push. Purple Frog implemented the build using Hubspot which, not by chance, has an integrated CMS. 

Still to come from the branding review:
• a revised livery across their fleet;
• packaging;
• location signing;
• a credentials document;
• revised photography, and;
• a review of their sales interiors.
As part of the original remit, we were able to implement brand guidelines using the excellent to collate and deliver as an always-up-to-date resource. On top of the logo, typography and colour palettes, we investigated the tone of voice and narrative. Photography is an ongoing resource with original product/food photography from Lara Jane Thorpe as well as investigating original situation-based photography.