Trigenit is a strategic consulting company that needed an identity to launch and asked us for help. We combined the consulting facet of their service with the initial letter and created a modern monogram based around ‘meeting points’ – quite literally. The colour palette was generated using two bright colours and creating deeper hues — best illustrated in the guideline document using overlapping waves. 
The ‘meeting point’ concept can also be defined by large colour blocks to help create content zones with variable margins. The identity is further supported with a brand image using gradients of the colour palette and defined using ‘polished’ surfaces – much like a gemstone. It’s unusual that a little playful approach during creative development can change into something very considered and confident.

This project is ongoing with further collateral including a Powerpoint template, a Word template… and their digital presence.