Cooper Foods

Having undergone a rebrand Cooper Foods required its marketing collateral, specifically their brochure, to be redesigned and for the brand to be extended beyond the original scope. Utilising the extensive variations and weights from the Gill Sans typeface allowed us to reference Victorian-style multi-font typography while being true to the brand and modern design considerations.

While in essence, this is a brochure displaying available produce, there was scope for an approachable corporate personality best presented with an editorial layout of the ‘day in the life’ spread.

Other additional design touches included the painted edge effect on the colour panels and large introduction pages with close-up photography. The produce listings are clean and clear… the price list becoming a separate element to best extend the ‘shelf life’ of the brochure.
Buttercross Creative designed and updated our brochure giving it a fresh, unique rebrand, and delivered ahead of schedule. Sales from our new brochure have increased since its launch… which we are extremely happy with!
– Matt Fleet, Sales Manager