Our corporate experience came in useful for a series of publications — running for over a year — and a design-independent annual report for this local enterprise partnership. The content for the various statements is lifted by the widespread use of iconography to create visual interest and highlight salient points — this is partly in response to limited photography and also data being more of an ongoing, projected, figure rather than a specific.
Dorset Local Enterprise Partnership
Full disclosure(!), we did not design the identity for the Dorset LEP but we did find and subtly highlight the ‘arrow’ moving forwards hidden in its curves! We also introduced a secondary typeface where there wasn’t one before. Small yet effective changes.