Yoga with Simon Low and The Yoga Academy

We have been working with Simon Low since 2002(!) and in that time his identity and website have not gone through as many iterations as you might think — we relaunched this version at the end of 2019. The website is primarily run as a calendar of international retreats, workshops, and teacher training courses with full e-commerce behind it. The identity incorporates his two main services to combine what was originally two independent businesses (and websites) into one, with a more consolidated approach across both.
The colour palette we defined through the branding process removed all reference to the original brown/green/blue ‘planet’ set for a much lighter, natural, luxury, ‘down to earth’ approach — more like the colours and tones used around the Mediterranean.